rimmel is here!

did you know that...rimmel has been around for two whole decades? all the way from the 1800's!

originating from london, you won't expect less than kate moss as their brand ambassador. a fashionista and trend setter in her own league, she was an apt choice to appeal to the youth segment. she is also probably the most "copied" celebrity (minus the drugs and drinking problem) in our time.

i used to be a fan of rimmel, which was readily available at major pharmacies in the UK (e.g. boots & superdrug). my favourite product was their eyeliner, which can be smudged perfectly but long-wearing enough for it NOT to bleed or over smudge.

but, that was 3 years ago (dang i am old). since then, i have changed my eyeliner brand from benefit to shu eumera to loreal to lancome.

so, it was a pleasant surprise when i saw the new rimmel counter at watson's (so far, i have only spotted it in suria klcc).
i am pretty sure they have changed their products after 3 years, so i don't think i can get the same eyeliner again!

anyhows, i took their booklet of products and thought i'd share it with you.
p/s: took a glimpse at their pricing and i have to say...it is very reasonably priced. could definitely compete with maybelline and loreal.

Eyes
Mascara
there are so many types of mascaras available. whether you want a lengthener, volumiser, curler, etc...choices are quite extensive.

Magnif' Eyes Mascara
Claims: ultra-extending, eye opening mascara. 70% ore vertical lashes and outstanding lash lift.

Glam' Eyes Mascara (Must try!)
Claims: super volume, high definition mascara. grooms each lash for a spectacular 10x volume.

Volume Extend
Claims: Lash extending & building mascara. up to 15x more volume and up to 50% more length & curve

Extra Super Length (Must try!)

Claims: Suitable for sensitive eyes. ophtalmological tested. contains hydrogels that form an ultra-smooth film on the lashes that is ideal for building layer upon layer with no clumps & no lashes sticking together.

Eyeshadow & Liners

Colour Rush Mono & Duo

Claims: Super soft, blendable eye shadow that lasts for up to 8 hours. Long lasting wear.

Exagerrate Automatic Waterproof Eye Definer

Claims: Strong sexy eyes. Colour that hits you between the eyes. (Gosh...this doesn't tell me ANYTHING)

Extreme definition two-tone eye definer (Must try!)
Claims: ultra-precise for accentuating your eyes with extreme definition. Outline, fill in and blend with high-fidelity pigments. long lasting, water resistant, crease resistant colour.
(ooOoo...could this be the imporvised version of my fave rimmel product??)


Exaggerate liquid eye liner
Claims: bold, precision contour around the lash line. long lasting, easy to use.

Lips

Lasting Finish Lipstick (Must try!)
Claims: locks colour to lips for up to 8 hours wear. 50% more colour. soft, smooth, comfortable formula.

Exaggerate auto lip liner
Claims: soft textured, fine tipped automatic liner. full volume colour definition to lips.

Lips gloss vinyl stars (similar to Vinyl Gloss)
Claims: mirror shine lipgloss. lightweight & non-sticky. perfectly pampering formula which glides onto your lips for a perfect & sparkling mirror-finish pout. watch sparks fly (scary!)


Shock Gloss (Must try!)
Claims: transparent, thick layer for the ultimate gloss lacquer finish. Deluxe Spatula Applicator slicks lacquer to lips for a lusciously plump 3-D effect. (wow)



Sweet jelly
Claims: deliciously sweet, fabulously juicy. non-sticky formula (very similar to lancome, loreal and maybelline).

Face Stuff

Cool Matte Mousse
Claims: revolutionary aqua cool formula keeps skin matte for 16 hours. airlight mousse texture blends easily. transfer resistant. medium to high coverage. keep your cool (yeesh, i thought it had menthol or something!).

Pearl glow powder (No pic available) (Must try!)
Claims: finishing powder to create a luminous & radiant smooth skin look. shimmering finishing flow. long lasting. fragrance free. developed in japan for asian skin


Hide the blemish
Claims:creamy concealer stick that blends to camouflage dark circles & blemishes.

Blush with brush
Claims: silky smooth powder for a natural healthy colour (i used to really like their bronzers. not sure if they will bring this into malaysia...)

i am a marketer's dream. it is funny how i am a marketer myself...and yet i never fail to fall for their marketing gimmicks. the beautiful packaging. the well-crafted descriptions.
for example, i totally get sucked by Benefit. :)

oh...did i forget to mention? besides shoes...i am a makeup & cosmetics junkie. big time. my husband has no space for his 1 bottle of perfume and gel on the dressing table, because it is spilling over with my stuff... hihi...