Jeans for the Curvy

i read in a magazine this month, that based on a study conducted in Spain, the fashion industry is gradually beginning to realise that it's time to tailor clothes for other body shapes... or face losing a sizeable market.
this was due to 40% fo women copmlaining that they can't find clothes to suit their body, as they were made with model silhouettes in mind.

and of course that is true...because as per body shop's well-known slogan...

hence, "curvy" options sprouted into the market. either in brands...or recommendations for girls with 'junk in the trunk' in magazines and even by sales persons.

gap has a range of "curvy" trousers and jeans. and banana republic with their "jackson" pants fit.

let's go through the checklist.

• fits well at the bottom (yes)
• fits well at the waist (yes)
• gaping waist? (no)
• stretched at the hip? (no)
• astronomical price (HELL, YES!)
  
• low waist (HELL, NO!)

and those were the issues i had with them. besides the price (which can be rectified once i make my million...:p)...the high waist was very MUMSY-ish. very...outdated. mind you...these are not like the high-fashion high waisted jeans we see everywhere. nopes. this basically cuts across your belly (imagine having your prawn mee and wearing this jeans...will probably cut off your circulation).

so, when i saw the following ad...i felt intrigued.

there are skeptics that regard this as a marketing gimmick. i am with you, sista. i am almost CERTAIN that it IS a marketing gimmick.

but, what harm is there in just "try"-ing them on.

and that was what i did.

when i was greeted warmly by the Levi's sales people at the Isetan KLCC outlet, i felt more convinced about trying the pair on.
unfortunately, there was only one fit available at the moment.
and of course...it will be the dreaded 'slim fit'. in my opinion, it is called so for a reason.

but with an unfaltering heart...i tried them on anyway. chose the darkest colour - dark indigo.

took a size 28 and 29 (just in case) --> yes, i AM that big!...

feeling optimisitc, i took the size 28 first.

pulled it up to the knee (so far so good)...
pulled up to the thighs (aah..some stretch...fantastic!)
and finally, over my butt and hips (surprisingly with ease!)...
and the finishing touch...zipped it up and buttoned it (no problemo)...

and amazingly enough...it DID work for my curves!
no gape in the waist!
no squished up butt at the back!
surprisingly very comfortable to squat, sit and pretty much do anything!

so yes. i AM convinced. the price? approx. RM250-270 (i can't remember the price!)

i am just waiting for all the fits to be available in store.
based on the magazine, there will be:

• slim fit
• bootcut
• straight cut

:D